Cigarette Litter Prevention Program

Cobb County smokers, ever wonder what happens to your cigarette butts once you casually flick them onto the street, the sidewalk, or anywhere other than the cigarette receptacles? Typically the wind and rain carry those cigarette butts into Cobb’s water supply, where toxic chemicals the filter was designed to trap, leach out into aquatic ecosystems like the Chattahoochee River and Lake Allatoona (Etowah River), threatening our water quality and many aquatic organisms. Cigarette butts may seem small, but with billions of butts littered each year, the toxic chemicals add up!
Fortunately, Keep Cobb Beautiful in conjunction with Cobb County Watershed Management and Keep America Beautiful (KAB) has implemented the Cigarette Litter Prevention Program (CCLPP).
The Cigarette Litter Prevention Program (CLPP) is the nation’s largest program aimed at reducing cigarette litter. Keep America Beautiful (KAB) developed the CLPP (preventcigarettelitter.org) with funding from Philip Morris USA, an Altria company in 2002. The program has received additional support from RAI Services Company and Santa Fe Natural Tobacco Company. Since its inception, the program has been implemented in over 1,400 U.S. communities including Cobb County by means of Keep Cobb Beautiful. By providing people with easily accessible information about ash receptacles, pocket and portable ashtrays and other educational tools, KAB, KCB and Cobb County Watershed Management are making strides in educating the public and ensuring a cleaner tomorrow.